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Mental Performance
& Identity-Based Coaching

Helping you build focus, clarity, and consistent results
through identity alignment

Results Stopped Compounding?

Internally, you know exactly what needs to be done. The challenge?

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Sustaining your mental focus, consistency, and execution over time.

Coaching Approach

COACHING OUTCOMES

This coaching focuses on mental performance and identity-based coaching to improve focus, clarity, and execution.

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The work leads to:

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  • Clear identity aligned to a specific goal

  • Improved focus and decision quality

  • Consistent execution on priority actions

  • Reduced reactivity under pressure

  • Sustained behaviour change over time

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The emphasis is not short-term motivation, but durable performance built through clarity, attention, and disciplined action.

Philosophy

Art of Being
vs. Doing

Real results come from changing how you operate, not adding more tasks.

Energy drives results

The internal state you bring into decisions and interactions shapes their outcome.

Attention = Your Currency

Where attention goes, outcomes follow. Attention must be allocated deliberately.

Self-trust compounds

Keeping commitments to yourself builds self-trust, which compounds over time.

MME-Coach-Profile-Pic-Ash-Luques.png

About

Mind Money Energetics is led by Ash Luques, a mental performance and identity-based coach with a background spanning strategy, technology, marketing, and hospitality.

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Ash works with individuals operating at high levels of responsibility, helping them translate identity clarity into focused decision-making and consistent action.

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Her work centres on aligning how a person thinks, focuses, and acts with the outcomes they are working toward.

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